While students were enjoying the holidays and time away from the classrooms, the Office of University Marketing and Communications has kept busy including work on a new Park University logo.

“We’ve been focused on putting out marketing and branding pieces,” said Social Media Manager John Roushkolb. “(We) spent a lot of time on the holiday greeting, we are spending a little bit of time now working on documents for the presidential search and other marketing collateral.”

Another item on the list is the planning and unveiling of new logo for Park University during the duration of Park’s 140th anniversary celebration.

“It’s been a long process but we will have a final version of that coming out shortly,” said Roushkolb. “It’s not a substantial change…it respects the traditions and acknowledges the history of Park.”

Debbie Johnston, creative director for the  Office of Marketing and Communications, designed this special version of the Park logo.

“I have been a designer for many years,” said Johnston in an email interview, “so working on a logo design project is not a new experience for me.”

“Anytime you have a creative concept, you will receive many opinions and suggestions,” said Johnston. “This project was no exception and we gladly implemented good ideas to reach the final logo.”

This logo will be unveiled in the upcoming weeks.

With all the hustle and bustle in the office, monitoring social media activity with the help of a computer program named Meltwater has not been the number one priority, Roushkolb said.

Still, if something is spotted in the daily reports, the appropriate chain of command will be notified, as this is the usual protocol to information about Park University that is made available online.

Last semester The Stylus reported on whether Park University has an explicit social media policy. While there is no formal policy, other student conduct policies and use policies can be used as enforcement tools for online behavior.

Because the Office of University Marketing and Communications is not responsible for any change or establishment in a formal social media policy, Roushkolb would like to see any changes regarding be organized by the Park University student body.

“For me, I would like to see any policy changes come from student government,” said Roushkolb.

“It will show that students are interested in doing the right thing and behaving appropriately on social media and just treating it like an extension of real life.”