Hamilton finds purpose in online fandom
Lauren E. Hamilton, 20-year-old Park University public relations major, sits on a plain cement bench resting in the shade of a tree outside of Copley-Thaw Hall. It is a blustery day and the chirping of birds can be heard amidst the rustle of scattering leaves.
Hamilton’s dark curly hair, dyed blond at the tips in the ombré fashion, waves in the wind. Nearby in Downtown Parkville the persistent train blazes down the tracks, its blaring horn momentarily muting any other sound.
Although Hamilton studies public relations, her true passion lies in the entertainment industry. Hamilton runs a Tumblr blog dedicated to the T.V. show “Supernatural”. Her blog is primarily “fandom” based. A fandom is a community organized around the appreciation of a particular movie, television show, book, game or any other form of entertainment.
“Supernatural”, a spooky fantasy show, first aired Sept. 13, 2005. In her blog Hamilton analyzes “Supernatural” as each episode airs and maintains an open discussion with her followers. Hamilton uses her blog to express her love for the show and for the art of filmography and hopes to someday translate her work on the blog into a public relations career.
Hamilton’s interest in the show “Supernatural” has many layers. On a basic level she expresses a love for the show’s plot.
“I’ve always been interested in scary, creepy things,” says Hamilton. “I was raised on horror movies. I guess ‘Supernatural’ is kind of like seeing a modern retelling of that scary movie genre translated to cable T.V..”
Hamilton also shows enthusiasm for the production side of movies and television. She says much of her blog focuses on the set of “Supernatural” and on decisions made by the show’s crew when producing each episode. Hamilton says she watches movies and shows differently than the everyday casual watcher and looks at them more like a piece of literature in need of interpretation.
“If my family is watching an episode of something like ‘Breaking Bad’ they’ll say, ‘Oh, there’s a cool episode, did you see when he shot this guy or when this happened,’” says Hamilton, “And I’ll say, ‘Oh my god, yeah the symbolism behind that was so cool!”
Hamilton’s blog primarily revolves around the “Supernatural” fandom although she says she occasionally strays from that vein to discuss a video game she is playing. In her blog entries, Hamilton likes to dive into each episode of the show and examine it on an artistic level. Typically she will post an entry and leave it open for her followers to contribute and create a conversation between fans.
“I like to talk about theories and break down episodes,” says Hamilton. “Tonight there’s a new episode and I’ll be live-blogging it and talking to followers about what we think is going to happen and how we think it is going to affect the storyline; how we think it is a throwback to previous episodes, what we think the symbolism means.”
Hamilton says she did not realize her interest in the public relations field until she began her blog. Created in 2012, Hamilton’s blog hit 4,000 followers on Nov. 5, 2014. Hamilton’s interest in public relations grew after she realized how popular her blog was among her followers.
“That’s really where I realized that I liked that industry,” says Hamilton. “I can hone that into an actual skill, an actual career.”
Social media, according to Hamilton, will only continue growing in importance to the public relations field. She believes social media will help strengthen the profession by allowing for a more open and reciprocal dialogue between an organization and the public it serves.
“Now after having this blog I can see how social media works,” says Hamilton. “The next generation of PR professionals has the opportunity to become more in tune with the social media and really use social media platforms.”
Hamilton’s interest in the show “Supernatural” goes beyond the show’s plot, cast and set. She expresses an interest in the behind-the-scenes elements of the show. She laughs as she brings up the public relations team working for Supernatural.
“That’s kind of notorious in the ‘Supernatural’ fandom,” says Hamilton. “The PR is terrible, really bad. The graphics are always terrible. There’s a joke that the fandom does it better than the PR department. There’s an opportunity for me to go into a business like that and be better than what’s going on.”
Hamilton says she strives to one day work for the entertainment business and to represent shows like “Supernatural” as she is doing currently in her blog, and, to represent them better.
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